Recent Trends in the Computer Monitor Market and Implications for Sales and Marketing Strategies

1. Monitor Summary
2. Current State of the Computer Monitor Market (2023-2024)
3. Key Technological Advancements in Computer Monitors (2023-2024)
4. Evolving Consumer Preferences and Demands (2023-2024)
5. Impact of Market Trends on Computer Monitor Sales (2023-2024)
6. Influence of Trends on Marketing Strategies (2023-2024)
7. The Role of External Factors Shaping the Market (2023-2024)
8. Analysis of Successful and Unsuccessful Sales and Marketing Strategies (2023-2024)
9. Future Trends and Long-Term Implications (2025-2030)
10. Strategic Recommendations for Sales and Marketing

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1. Monitor Summary

The computer monitor market has demonstrated a notable recovery and evolution over the past 1-2 years. Following a period of decline, the market has rebounded, fueled by sustained demand in key segments such as gaming and a growing preference for premium displays. Technological advancements, particularly in OLED and Mini-LED display technologies, are reshaping the competitive landscape and influencing consumer choices. These trends have significant implications for both sales strategies, which must adapt to evolving consumer needs and price sensitivities, and marketing strategies, which need to effectively communicate the value proposition of new technologies and target specific user segments. This report provides a detailed analysis of these recent trends, their impact on sales and marketing, and offers actionable recommendations for industry professionals navigating this dynamic market.

2. Current State of the Computer Monitor Market (2023-2024)

• 2.1 Market Size, Growth Rate, and Key Statistics:

Globally, the computer monitor market was estimated to be a substantial USD 38.55 billion in 2024, with projections indicating a rise to USD 65.50 billion by 2034. This reflects a compound annual growth rate (CAGR) of 5.44% during the forecast period from 2025 to 2034. This expansion is being propelled by the increasing adoption of advanced display technologies, including OLED and QLED, alongside a growing consumer appetite for high-resolution and immersive gaming experiences. Furthermore, the sustained trend of remote and hybrid work arrangements continues to fuel growth within the home office segment.

Another analysis valued the global computer monitor market at USD 45.1 billion in 2023, with forecasts pointing towards a significant increase to USD 76.74 billion by 2031. This growth is anticipated at a CAGR of 6.87% from 2024 to 2031. The slight difference in these projections likely stems from variations in market definition and the scope of analysis across different research methodologies. Nevertheless, both reports underscore a consistent and positive growth trajectory for the market in the coming years.

In the United States, the computer monitor market is projected to reach a value of $3.9 billion by 2030, exhibiting a CAGR of 4.5% during the period of 2024 to 2030. The primary factors driving this growth in the U.S. include the increasing prevalence of remote and hybrid work models, which necessitate the use of computer monitors, and the robust expansion of the gaming sector, which demands advanced monitor features for enhanced gaming experiences. Moreover, the growing number of content creators and streamers also contributes to the demand for high-quality displays. The integration of technology within the education sector further supports this market growth.

The global PC monitor market experienced a notable upturn in unit shipments, with a year-over-year growth of 5.9% in the second quarter of 2024. This marked the third consecutive quarter of positive growth, signaling a recovery phase following declines observed throughout 2022 and 2023. This resurgence can be attributed to several factors, including the replenishment of inventories on the consumer side, proactive measures by manufacturers to address anticipated cost increases due to rising panel prices, and a widespread industry trend towards incorporating faster panel refresh rates. Heightened competition within the consumer and gaming segments also played a significant role in this stronger-than-expected market performance.

The following table summarizes the market size and growth rate projections from various sources:

• • 2.2.1 Gaming Monitors: Gaming monitors emerged as the dominant segment in the U.S. computer monitor market in 2023. This prominence is driven by a substantial and enthusiastic gaming community, the increasing popularity of esports as both a spectator sport and a competitive activity, and a strong consumer demand for high-performance displays characterized by high refresh rates, typically 144Hz or greater, and low response times. The global market for gaming monitors, including the U.S., is experiencing significant expansion. Specifically, the global 4K gaming monitor market is anticipated to grow from USD 10.2 billion in 2023 to an impressive USD 27.5 billion by 2033, demonstrating a robust CAGR of 10.43%. This substantial growth rate reflects a rising consumer preference for enhanced visual clarity and smoother gameplay, fueled by the increasing prevalence of esports and growing disposable incomes in developing countries.
  • 2.2.2 Professional Monitors: The demand for professional-grade computer monitors is primarily driven by individuals and businesses involved in content creation, graphic design, video editing, and computer-aided design (CAD). These users typically require monitors that offer exceptional image quality, high levels of color accuracy, and high resolutions, such as 4K, 5K, and even 8K, to facilitate their detailed and visually intensive work. Furthermore, ergonomic design features, including adjustable height and swivel capabilities, are highly valued by professionals who spend extended periods working on their monitors. Connectivity options like USB-C and Thunderbolt are also crucial for seamless integration with professional workstations, enabling efficient data transfer and device connectivity.
  • 2.2.3 Budget Monitors: The budget monitor segment caters to consumers who are particularly sensitive to price, as well as individuals and businesses seeking displays for general home and office use. In 2023, monitors with a Full HD (1920×1080) resolution held the dominant share in the market, primarily due to their affordability and widespread compatibility across various applications. While the demand for higher resolutions is steadily increasing, Full HD monitors continue to be a popular choice for everyday computing tasks, offering a satisfactory balance between cost and performance. Additionally, the segment of monitors with screen sizes ranging from 20 to 25 inches is also projected to experience significant growth, driven by a rising demand for mid-sized displays suitable for both home and office environments.

• 2.3 Market Share and Performance of Leading Manufacturers:

The computer monitor market is characterized by the presence of several prominent manufacturers, including Dell, HP, Lenovo, Samsung, LG, Acer, and ASUS. Among these, Lenovo has consistently held the position of the global leader in PC shipments, encompassing desktop computers and laptops, since 2013. In 2024, Lenovo maintained its leading market share at 25.5%, followed by HP with 21.6% and Dell with 16.1%. While these figures represent the broader PC market, they indicate the strong global presence and established supply chain capabilities of these manufacturers, which likely contribute to their performance in the monitor market as well.

In the smartphone market, which often provides insights into broader trends in consumer electronics, Apple and Samsung remained the top two vendors in terms of shipments in the fourth quarter of 2024. However, both companies experienced year-over-year declines in their shipment volumes. Conversely, Chinese manufacturers such as Xiaomi, Transsion, and vivo demonstrated aggressive growth during the same period. For the entirety of 2024, Apple’s iPhone shipments saw a decrease of 1%, and Samsung’s also declined by 1%, whereas Xiaomi achieved the fastest growth rate among the top five brands. This trend of stagnation or slight decline in shipments from major established brands alongside the rapid expansion of Chinese vendors suggests a potential shift in the competitive dynamics of the consumer electronics market, which could also extend to the computer monitor segment in the future.

3. Key Technological Advancements in Computer Monitors (2023-2024)

• 3.1 Evolution of Display Technologies:

  • 3.1.1 OLED vs. Mini-LED: In 2024, both OLED (Organic Light Emitting Diode) and Mini-LED technologies have gained significant traction in the computer monitor market, each offering distinct advantages. Mini-LED technology is particularly well-suited for environments that demand high levels of brightness and has seen considerable advancements in its application to large-screen displays and gaming monitors. On the other hand, OLED technology excels in providing exceptional contrast and vibrant colors, making it a preferred choice for home theater setups and professional applications requiring accurate color reproduction. OLED displays are capable of achieving true blacks and rendering excellent detail in dark scenes. However, OLED monitors might have a lower peak brightness compared to their Mini-LED counterparts.

    Mini-LED backlighting technology offers the capability to reach higher peak brightness levels, making it particularly suitable for displaying HDR (High Dynamic Range) content and for use in brightly lit environments. This technology has also made notable progress in large-format displays and within the gaming monitor category. Generally, Mini-LED monitors are more affordable than OLED monitors, providing a cost-effective option for consumers seeking high-quality displays. While Mini-LED technology utilizes local dimming to achieve high contrast ratios, the level of contrast is generally not as profound as that offered by OLED displays. The choice between OLED and Mini-LED often involves a trade-off between the superior contrast and color accuracy of OLED and the higher brightness and potentially better longevity regarding burn-in issues associated with Mini-LED technology.

  • 3.1.2 LCD (including LED and QLED): LCD (Liquid Crystal Display) technology, including its LED (Light Emitting Diode) and QLED (Quantum Dot Light Emitting Diode) variations, continues to be the dominant display type in the computer monitor market, primarily due to its affordability and energy efficiency. The use of LED backlighting has become widespread across the LCD monitor market. In terms of market size, the LCD segment is projected to remain the largest overall. QLED technology represents an advancement within the LCD category, offering enhanced color accuracy compared to traditional LED-backlit LCDs. LED monitors themselves provide benefits such as energy efficiency, a slim design, and cost-effectiveness. These ongoing improvements and the wide range of options available at various price points ensure that LCD technology remains a significant and relevant choice for consumers.

• 3.2 Enhancements in Performance:

  • 3.2.1 Refresh Rates (High Hz): The demand for computer monitors with high refresh rates, typically 144Hz and above, has been steadily increasing, particularly within the gaming community. These higher refresh rates contribute to smoother on-screen motion and a reduction in motion blur, enhancing the overall viewing experience. Even a modest upgrade from the standard 60Hz to 75Hz can result in a noticeable improvement in the quality of displayed media. For gamers, a refresh rate of at least 144Hz is generally recommended to ensure a fluid and responsive gaming experience. Some high-performance gaming monitors now offer even higher refresh rates, reaching up to 500Hz. Recognizing the increasing consumer preference for smoother visuals, many monitor vendors are actively updating their product lines, transitioning models with traditional 60Hz panels to faster 100Hz panels, especially as the cost difference between these panel types has diminished.
  • 3.2.2 Resolutions (4K, 8K): The demand for monitors with 4K resolution (3840 x 2160 pixels) is on the rise across various applications, including gaming, video editing, and general computing. While Full HD (1920 x 1080 pixels) resolution dominated the market in 2023, higher resolution segments such as 4K and 8K are anticipated to experience substantial growth in the coming years. Although 8K resolution (7680 x 4320 pixels) monitors are available, their adoption remains niche at present. However, the 8K technology market is projected to grow significantly, with a forecasted CAGR of 37.2% from 2025 to 2037. Despite this long-term growth potential, BenQ anticipates that it will take another 6 to 10 years before 8K adoption becomes truly widespread among consumers. Currently, the primary applications for 8K monitors are within specialized professional fields such as film production and medical imaging, where the ultra-high resolution provides critical detail.
  • 3.2.3 HDR Capabilities: Support for HDR (High Dynamic Range) is an increasingly common feature in computer monitors, offering a significantly wider range of colors and improved contrast compared to standard dynamic range (SDR) displays. HDR technology enhances the visual experience by enabling a greater distinction between the darkest and brightest parts of an image, resulting in more realistic and detailed visuals. This capability is becoming increasingly important for a variety of applications, including gaming, where it can provide a more immersive and visually stunning experience, as well as for content creation and consumption, where it allows for a richer and more nuanced portrayal of colors and light.

• 3.3 Connectivity Trends:

  • 3.3.1 USB-C: The integration of USB-C connectivity into computer monitors is becoming more prevalent, offering users a versatile port that supports data transfer, video output, and power delivery through a single cable. Some monitors equipped with USB-C can even supply power to connected laptops, simplifying the setup and reducing cable clutter. Dell, for example, offers its UltraSharp line of monitors with integrated USB-C hubs, further enhancing their functionality and convenience. This trend towards USB-C reflects a growing demand for streamlined connectivity solutions that can accommodate a wide range of devices and simplify the user’s workspace.
  • 3.3.2 HDMI 2.1: The HDMI 2.1 standard has emerged as a crucial connectivity option for high-bandwidth applications, particularly in the realm of gaming. This latest version of HDMI is essential for supporting advanced gaming features such as 4K resolution at a 120Hz refresh rate, which provides a smoother and more responsive gaming experience. Several monitor manufacturers, including ASUS, have recognized the importance of this standard and are now offering displays that include HDMI 2.1 ports to cater to the needs of gamers using next-generation consoles and high-performance personal computers.

4. Evolving Consumer Preferences and Demands (2023-2024)

• 4.1 Shifts in Screen Size and Aspect Ratios: There is a discernible trend in consumer preference towards larger screen sizes for computer monitors, with displays 25 inches and above gaining popularity for gaming, entertainment, and professional applications. Specifically, 27-inch and 32-inch monitors have become particularly favored among users. In the North American market, a significant portion, approximately 45%, of monitor sales are now in the 27-inch and larger category. Furthermore, ultrawide monitors, featuring aspect ratios of 21:9 and 32:9, are also experiencing increasing popularity. These wider displays offer a more immersive viewing experience for gaming and provide enhanced screen real estate for multitasking, appealing to both gamers and professionals.

• 4.2 Preference for Curved vs. Flat Screens: Curved computer monitors are gaining traction among consumers, particularly within the gaming community, due to their ability to provide a more immersive viewing experience and potentially reduce eye strain. In the realm of esports, curved monitors can even offer a competitive advantage by enhancing the player’s field of vision. However, flat-screen monitors continue to be the preferred choice for professional applications where the accurate display of straight lines is critical, such as in graphic design and architecture. Flat monitors are also generally more practical for setting up multi-monitor configurations. Ultimately, the choice between a curved and a flat monitor often comes down to the user’s primary intended use and their personal preference.

• 4.3 Feature Prioritization based on Use Cases:

  • 4.3.1 Gaming: For users primarily interested in gaming, the prioritization of monitor features typically includes high refresh rates (144Hz and above), low response times to minimize lag, adaptive synchronization technologies like AMD FreeSync and NVIDIA G-Sync to prevent screen tearing, and immersive screen sizes, often achieved through curved or ultrawide displays.
  • 4.3.2 Content Creation: Professionals involved in content creation, such as graphic designers and video editors, place a high value on monitors that offer accurate color reproduction, often indicated by wide color gamut support (e.g., Adobe RGB, DCI-P3). They also require high resolutions, including 4K, 5K, and 8K, to ensure detailed and precise visual work. Furthermore, connectivity options like USB-C and Thunderbolt are important for seamless integration with their professional equipment.
  • 4.3.3 General Productivity: For everyday computing tasks and general productivity, consumers typically prioritize monitors with a comfortable screen size, often in the 24 to 27-inch range, and a good resolution, such as Full HD or QHD, for clear text and images. Ergonomic stands that allow for height and tilt adjustments are also valued for comfort during long work sessions. Additionally, features like USB-C hubs can enhance convenience by providing easy connectivity for peripherals. Moreover, higher monitor refresh rates, even in the range of 75Hz to 100Hz, are increasingly appreciated for their ability to provide smoother visuals and reduce eye strain during prolonged use.

5. Impact of Market Trends on Computer Monitor Sales (2023-2024)

• 5.1 Analysis of Changes in Average Selling Prices (ASPs): In North America, the average household expenditure on computer equipment, including monitors, experienced a significant year-over-year increase of 13.2% in 2023. A notable portion of this rise was attributed to consumer demand for larger screen sizes. This suggests a growing willingness among consumers to invest more in their monitor setups, likely driven by the desire for enhanced viewing experiences and increased productivity. While the average selling prices of gaming monitors are projected to decrease annually, potentially due to increased competition and advancements in manufacturing processes, the overall trend in consumer spending indicates a potential rise in the average selling prices across the broader monitor market. This could be influenced by the sustained demand for larger displays and the incorporation of advanced features that command higher prices.

• 5.2 Trends in Sales Volume for Different Monitor Categories: The sales volume of gaming monitors demonstrated a remarkable recovery following a decline observed in 2022. Furthermore, sales of gaming peripherals, which include gaming monitors, at specialty electronics stores in the United States saw a substantial increase of 17.8% in 2023. These figures underscore the continued robust popularity and expansion of the gaming market, which is a significant driver for the overall sales volume of computer monitors. Additionally, the global PC monitor market as a whole experienced a positive trend in unit shipments, with a year-over-year growth of 5.9% in the second quarter of 2024. This marked the third consecutive quarter of growth, indicating a broader recovery in the market, not solely limited to the gaming segment.

• 5.3 Identification of Popular Brands and Factors Driving their Success: Several brands, including Dell, LG, ASUS, Acer, and Samsung, have established themselves as popular choices in the computer monitor market, offering a diverse range of products that cater to various consumer needs and preferences. In a 2024 survey focusing on work-from-home setups, ASUS monitors received the highest ratings, indicating strong consumer satisfaction in this specific segment, with Samsung closely following in second place. Factors contributing to the success of these brands include excellent color accuracy, as highlighted by Dell and BenQ, high refresh rates, a key feature of monitors from ASUS, Acer, and Samsung, the incorporation of innovative technologies by LG and Samsung, and robust customer service, a strength associated with Dell and BenQ. These elements collectively demonstrate that a combination of strong product features, catering to specific user requirements, and a positive overall customer experience are crucial for driving brand popularity and sales success in the computer monitor market.

6. Influence of Trends on Marketing Strategies (2023-2024)

• 6.1 Emerging Advertising Themes and Key Messaging: Marketing strategies are increasingly focusing on themes that highlight high performance and intelligence, particularly emphasizing on-device AI integrations. For instance, Samsung’s Galaxy S24 series, marketed with its integrated AI tools, outperformed its predecessors, suggesting the potential of this messaging. Sustainability and eco-friendly practices are also becoming prominent themes in advertising, aligning with the preferences of over 50% of consumers who favor environmentally conscious brands. While not yet a mainstream theme for monitors, showcasing innovative form factors like foldable designs, which are gaining traction in the smartphone market, could be a future direction. Convenience and efficiency are other key messages, with features like USB-C connectivity being highlighted for their ability to streamline user setups. Drawing inspiration from the smartphone market, which heavily emphasizes advanced camera capabilities, monitor marketing is also likely to focus on superior visual quality, including high resolution, color accuracy, and HDR capabilities.

• 6.2 Evolution of Target Audience Segmentation and Profiling: Effective marketing strategies are increasingly relying on precise audience segmentation, considering factors such as demographics, income levels, geographic location, gender, and psychographics. Advertisements are being tailored to resonate with specific user groups, such as millennials and Gen Z, who show a strong preference for cutting-edge technology and seamless social media integration. Brands are also segmenting based on income, targeting high-income consumers with premium devices and emphasizing cost-effectiveness for budget-conscious shoppers. Moreover, geographic segmentation plays a crucial role, with marketing strategies adapted for different regions, focusing on entry-level products in emerging markets and high-end models in developed regions.

• 6.3 Strategies for Leveraging Online vs. Offline Sales Channels: A strong emphasis is being placed on mobile-first design and user experience for online sales channels, recognizing that mobile devices account for a significant portion of web traffic. App marketing and app store optimization (ASO) are becoming increasingly important for brands that offer companion apps. Location-based marketing (LBM) and SMS marketing are being utilized to reach customers with targeted promotions. Mobile video advertising and social media marketing are also playing pivotal roles in engaging consumers and driving sales. Furthermore, there’s a growing trend towards integrating online and offline sales efforts through strategies like click-and-collect services and cross-channel promotions to provide a seamless customer experience.

7. The Role of External Factors Shaping the Market (2023-2024)

• 7.1 The Sustained Impact of the Work-From-Home Trend: The work-from-home (WFH) trend, which gained significant momentum in recent years, has led to a sustained increase in the demand for computer monitors as individuals establish dedicated home office setups. The perceived value of remote work is evident, with some studies suggesting it equates to approximately an 8% increase in salary for employees. This shift towards remote and hybrid work models has created a long-term need for monitors that are not only functional but also conducive to productivity and comfort in a home environment. Consequently, there is a growing demand for ergonomic designs and connectivity options that are well-suited for home office setups. Additionally, the increasing adoption of online learning platforms has further contributed to the demand for computer monitors, as students require displays for virtual classes and remote study.

• 7.2 The Continued Growth and Influence of Esports and Gaming: The esports industry continues to experience rapid growth and increasing influence, with market projections estimating a value of USD 5.18 billion by 2029. This expansion has a direct impact on the computer monitor market, particularly the gaming segment, which is projected to reach a global size of $35 billion by 2030. The booming esports scene and the broader popularity of gaming are key drivers for the demand for high-performance gaming monitors, characterized by features such as high refresh rates and low response times. Notably, gaming monitors accounted for the largest share of the U.S. computer monitor market in 2023, highlighting the significant contribution of this segment to overall monitor sales in the region.

• 7.3 The Increasing Consumer Demand for High-Quality Visual Experiences: Consumers are increasingly prioritizing their purchases, showing a tendency to opt for higher-quality products that offer greater longevity. This preference is evident in the smartphone market, where demand for premium models saw a significant rise in some regions in 2023. This trend extends to the computer monitor market, with a growing consumer demand for displays that offer high resolution (4K, 8K), advanced display technologies like OLED and Mini-LED, and enhanced visual features such as HDR capabilities. This indicates a broader consumer appreciation for superior visual experiences and a willingness to invest in monitors that can deliver high levels of performance and image quality.

8. Analysis of Successful and Unsuccessful Sales and Marketing Strategies (2023-2024)

• 8.1 Case studies of companies that have effectively capitalized on recent trends: Xiaomi’s successful growth in the smartphone market during 2024 was significantly aided by its strategic portfolio realignment, a push towards premium offerings, and aggressive market expansion initiatives. This approach of focusing on value-for-money products and actively targeting the open-market channel offers valuable lessons for computer monitor manufacturers, particularly those aiming to expand their reach in the budget-conscious segment. Samsung’s S24 series, which was strategically positioned as an “AI device,” outperformed its predecessors, demonstrating the effectiveness of highlighting innovative and cutting-edge features in marketing campaigns. This suggests that monitor manufacturers could similarly emphasize advanced functionalities, such as integrated AI or features that enhance AI-driven workflows, to attract consumer interest. The strong growth experienced by challenger smartphone brands like HONOR and Motorola indicates that a combination of aggressive market expansion strategies and competitive pricing can be effective for newer players looking to gain market share. This could be a relevant approach for emerging brands in the computer monitor market seeking to establish a foothold.

• 8.2 Examples of strategies that have underperformed or failed to resonate with the market: Despite an initial surge in user adoption, Meta’s Threads platform experienced a rapid decline in user engagement, highlighting the challenges of sustaining interest in a highly competitive social media environment. This serves as a reminder for monitor brands to focus on building genuine and lasting engagement with their audience rather than solely capitalizing on fleeting trends. The controversy surrounding Levi’s decision to use AI-generated models in their marketing campaigns underscores the continued importance of authenticity and the need for genuine human connection in brand messaging. Monitor brands should ensure that their marketing efforts are perceived as sincere and relatable to their target consumers. The criticism faced by AI advertisements from both Google and Apple for their smartphones highlights the necessity for careful consideration of messaging and potential public perception when incorporating new technologies like AI into advertising. Monitor brands should strive for clarity and ensure that their marketing of AI-related features resonates positively with consumers. Furthermore, the decreased consumer demand for foldable smartphones, despite significant promotional efforts, suggests that pushing innovative form factors without clearly demonstrable benefits for the consumer can be a challenging strategy. Monitor manufacturers should carefully assess consumer needs and preferences before making substantial investments in radical new designs.

• 8.3 Key learnings and best practices derived from these examples: Successful sales and marketing strategies in the technology market often hinge on providing tangible value to consumers, whether through innovative features or competitive pricing. It is crucial to ensure that marketing messages are perceived as authentic, relatable, and sensitive to the values and preferences of the target audience. Thoroughly testing and refining marketing strategies based on market feedback is essential to avoid alienating potential customers. When considering the adoption of new technologies or innovative form factors, companies should carefully assess consumer demand and ensure that the benefits are clearly communicated and genuinely resonate with the intended users. Ultimately, sustained marketing success requires a focus on building genuine connections with consumers and fostering long-term engagement.

9. Future Trends and Long-Term Implications (2025-2030)

• 9.1 Anticipated technological innovations and their potential impact: The computer monitor market is expected to witness continued advancements in display technologies, with OLED and Mini-LED likely to become more prevalent, potentially leading to reduced production costs and wider consumer adoption. There is also an anticipation of increased integration of smart features and artificial intelligence (AI) into monitors, which could enable functionalities such as automatic image optimization based on content or personalized display settings that adapt to user preferences and ambient lighting. The trend towards higher screen resolutions is expected to continue, with 4K resolution becoming the standard for many applications, and 8K resolution gradually gaining traction, particularly in professional and high-end consumer segments. Higher refresh rates, which provide smoother visuals and reduced motion blur, are also likely to become a more common feature across various monitor segments, extending beyond just gaming-focused displays. While foldable monitors have not yet achieved widespread popularity, the potential for new display technologies and form factors remains, with ongoing research and development in areas like microLED.

• 9.2 Projected shifts in consumer behavior and market demand: Consumer demand is projected to continue its upward trend for larger screen sizes and ultrawide monitors, driven by the desire for more immersive experiences in gaming and enhanced productivity in professional and everyday use. There is also an increasing consumer preference for monitors that offer multiple connectivity options, including USB-C and HDMI 2.1, to seamlessly support a wider array of devices. Growing environmental awareness is likely to fuel a demand for more energy-efficient and sustainably manufactured monitor options. The strong interest in gaming monitors is expected to persist, with consumers continuing to seek out high-performance displays that offer specialized features designed for competitive gaming and immersive single-player experiences.

• 9.3 Long-term implications for sales and marketing strategies: In the long term, marketing strategies will need to increasingly focus on educating consumers about the benefits of new display technologies and advanced features, helping them understand the value proposition of these innovations. Precise target audience segmentation will become even more critical, allowing manufacturers to reach specific user groups with tailored messaging and product offerings that directly address their needs. Online and digital marketing strategies, particularly those optimized for mobile platforms, will remain paramount for engaging consumers and driving sales. Building strong brand loyalty through the delivery of high-quality products and the provision of excellent customer service will be essential for success in an increasingly competitive market. Highlighting the value proposition and clearly justifying premium pricing for monitors equipped with advanced technologies will be key to capturing market share in the higher-end segments.

10. Strategic Recommendations for Sales and Marketing

• Develop a comprehensive and diverse product portfolio that effectively addresses the specific needs and preferences of key market segments, including gaming enthusiasts, professional content creators, budget-conscious consumers, and home office users.
• Make strategic investments in research and development to remain at the forefront of technological innovations in display technology, such as OLED, Mini-LED, and the potential integration of AI-powered features.
• Ensure that marketing materials clearly and effectively communicate the benefits of advanced monitor features, including high refresh rates, resolution, HDR capabilities, and connectivity options, tailoring the messaging to resonate with each specific target audience.
• Strengthen online presence and optimize mobile marketing strategies to provide a seamless and engaging customer experience across all digital touchpoints, from product discovery to purchase and post-sales support.
• Consider offering competitively priced options in the budget segment to capture a broader market share, while simultaneously emphasizing the value proposition and justifying the premium pricing of monitors with advanced features and superior performance.
• Cultivate strong relationships with both online and offline retailers, strategically leveraging the strengths of each sales channel to maximize market reach and cater to diverse consumer shopping preferences.
• Implement a robust system for monitoring the strategies and product offerings of competitors, adapting marketing and product development efforts proactively to maintain a competitive edge.
• Actively solicit and analyze customer feedback to continuously inform product improvements, refine marketing messaging, and enhance the overall customer experience.
• Explore potential opportunities in emerging markets by developing tailored product offerings and localized marketing campaigns that address the specific needs and economic conditions of these regions.
• Integrate and highlight sustainability efforts within marketing communications to appeal to the growing segment of environmentally conscious consumers, emphasizing eco-friendly materials and energy-efficient designs.